#clickTag DFP #https://support.google.com/dcm/partner/answer/3145300?hl=en <html> <head> <meta name="ad.size" content="width=300,height=250"> <script type="text/javascript"> var clickTag = "http://www.google.com"; </script> </head> [The rest of your creative code goes here.] </html> Make sure your creative uses the click tag variable as the click-through URL: <a href="javascript:window.open(window.clickTag)"> <img src="images/dclk.png" border=0> </a>